HISTORY

Profile of Founders:

Aishah Azizan is a native of Jitra, Kedah. Although she holds a Diploma in Information Technology, her passion has always been towards chocolate. She had always heard her late father said that chocolate was a promising product to market because coco contains minerals and fibers, thus are naturally beneficial for health besides tasting delicious. Aishah took 2 years researching the potential of the chocolate industry before finally delving into the chocolate business. Thus Chocenwrapper (CnW) was born. Aishah believed the value of her business lies in providing her customers affordable yet good quality locally produced chocolate which are Halal certified.

Values/Words Exemplified by Founders:

Determined, Passionate, Risk-Taker

Startup Concept Exemplified:

CnW fulfills two gaps in the current market; first, to offer competition to existing chocolate companies which are largely from multinational corporations, second, offering customers choices of affordable, good quality and Halal certified chocolate from a local company/manufacturer. Their current marketing strategies enables CnW to maintain the status-quo of their business. However for CnW to penetrate the Malaysia market, beyond their local Jitra, there is a need to build the CnW chocolate brand in the hearts and mind of the Malaysian customers. Thus CnW is currently working on establishing their brand name through more effective marketing strategies and tactics.

Impact

üCreate alternative chocolate products which are affordable, good quality and Halal certified through R&D and manufacturing capabilities.

üIgnite the growth of locally produced and Halal chocolate.